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Launched in 1998, Prime TV is a British Asian Channel with its studios based in Central London. It was the first channel to air Asian Family entertainment programs in The United KIngom. Throughout the years, The channel has gone on to expand to more than 50 European Countries with access to an audience of almost 100 million viewers.

Prime TV delivers high-quality content centred around exciting, entertaining and engaging programs specially tailored for people of all age groups. The huge popularity of the channel stems from its deep understanding of the South Asian culture combined with a proper comprehension of traditional British Asian values. The channel offers a wide range of programs for its viewers and these include Prime TV news live, Prime Time dramas, Current Affairs, Blockbuster Movies, Music Shows, Reality Shows, Documentaries and a wide range of other programs.